Re-branding Of Cardiff Airport
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Tom Jones, Catherine Zeta-Jones and Dame Shirley Bassey are believed to be some the names on the shortlist for the possible re-branding of Cardiff International Airport. Following in the same footsteps of the successful Liverpool John Lennon Airport, Cardiff is hoping to boost it's profile with a celebrity name.
Observers are already questioning the value of the project and asking would Cardiff Catherine Zeta-Jones Airport really roll off the tongue as easily and command the same level of respect as Liverpool?
Jason Gill of advertising agency Peter Gill Associates told The Telegraph: "When you look at Liverpool John Lennon Airport it's worked so well because he was known throughout the world and there was a lot of affection for him with the Beatles."
An airport spokesperson has defended the proposal saying it's just "part off" a wider re-branding and Julian Burrell of the Wales Tourism Alliance stated that they're " interested in marketing for people coming here, rather than going out"
There has been no official news on the airport's website or press releases stating the change as yet. For more updates on this story, all the latest news and unbeatable prices on airport parking, remember to check back with BCP.